Twitter in App Store

Client: Twitter Brand Refresh

Campaign: Twitter App Store

Role: Producer

As part of the Twitter Brand Refresh campaign, this project involved creative development of the static backgrounds, “refreshed” headlines, as well as updated UI and content within the screenshots. This campaign included a final set of six static assets for each device: iPhone, Android phone, iPad and Android tablet respectively. As producer, I led the project from start to finish. To develop and produce the assets, I worked collaboratively with Lead of Brand Strategy, Global Brand and Creative Director and a Senior Lead Designer to create a realistic timeline and budget. Throughout the process, I communicated regularly with the internal App Store business partner, as well as all other stakeholders, via weekly email updates on the project status and one-off informal updates via Slack. Working closely with the Lead of Brand Strategy, Global Brand, I raised flags on potential timeline risks before they became problems, and worked quickly to provide creative solutions. I mobilized a team of 4 production designers to generate the final assets, and facilitated reviews and approvals. Ahead of final delivery, I consulted Product Design for final reviews and provided a detailed review myself. I consulted with Legal team members for final approval on assets ahead of handing them off to be published the App Store. The live assets can be found here: Twitter in the App Store